“I’d be lost in a normal gym”.
“I wouldn’t know what to do”.
“I’d never turn up, it’s so boring”.
“I’d be worried about (looking stupid/unfit/unknowledgeable).
We get told these on a daily basis, by people who have been put through the fitness wringer. 
We strive to ensure that people receive the support and guidance they really need.
We especially love helping people who have been failed by the fitness industry.
Felt intimidated in a class, or self conscious walking past a mirror, or isolated by the gym bunnies.
We want to create a sanctuary where these people realise they actually ENJOY fitness!
So, our favourite words:
“But this place is different.” 
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