You might be horrified at the idea or standing under a spotlight!!! But please bear with me (you WILL like it).
Before I explain the above, I appreciate there are more and more fitness facilities/bootcamps/gyms/classes, pumping out content on your social media. And I bet they all kinda look the same.
>> By the way, I think this is a positive thing, helping people to get healthier and making ‘fitness’ a mainstream, respected industry.<<
But I can understand why this it all looks very samey! **Fitness is just exercise – according to ‘the psychology of the consumer’**
But I’d like to let you into the stuff that we do to try and always elevate ourselves above this, to become more than simply a fitness facility. But a place that genuinely helps to improve people’s lives.
Our ‘product’ isn’t equipment, or the exercise, or the timetable, or the nice uniforms (although these are good!). It’s the COACHING, the SERVICE and the EXPERIENCE that are most important.
So we work very hard behind the scenes to discuss, develop, analyse what is working and what needs attention.
For example ……
We have developed a system called the CLIENT SPOTLIGHT. And it’s powerful!!
This is a system whereby the coach gives every person in the room, around 5 x 10 seconds of quality coaching and attention during each session.
That means throughout the session, that person becomes the most important individual in the room. It’s a wonderful way to give everyone a 121 experience, within a small group.
They feel safe, looked after, successful, accomplished.
Now let’s be honest, on social media, you’d simply see a room of people exercising, using the same equipment you just saw in that last gym you scrolled past!
>>> But is the EXPERIENCE the same???
Our goal is to develop and provide a 5* service, make a real difference to people’s physical and mental health, become the third (or maybe second) most important part of their lives – and always get better.
No-one ever left a session thinking: “WOW!!! That dumbbell was amazing!!!!!”
But: they will leave a session remembering how we made them FEEL.
That’s a huge difference. 🙂
