How to keep members engaged. 101.
– You might think it’s having the best equipment.
– Or even the best/ hardest training.
– The latest technology perhaps.
– The best music playlist on loop.
NONE Of this makes people consistent (a lesson we’ve learnt the hard way in the past!).
What brings people in is rapport, community, progress, fun.
Let’s deal with these individually!
FUN: Fitness typically has meant a crowded gym walking on a treadmill alone.
We’re always thinking of ways to make Fitness more fun …. and therefore consistent.
Like our August bingo challenge in our personal training gym in Ely (featured) – which has our members buzzing and helping each other.
RAPPORT: People turn up when they have rapport and connection with other people.
If you like the people, they’re just like you, you’ll turn up more often. It’s human nature.
Having rapport and trust in a coach is a level above too!
COMMUNITY: Similar to the above. Humans are pack animals and when you feel understood you enjoy that environment. You then turn up!
PROGRESS: People feeling progress, stay consistent. It could be getting stronger, losing a few pounds, being consistent.
We’re proud that people have stayed with us for years, meaning they value what we do and feel the benefit.
To be consistent for YEARS (in our humble oninion) is the greatest progress anyine can make! 🙂